![]() Amazon, Home Depot, and Hooters use orange in their branding to highlight affordability and quality service.Orange is an all creative, adventurous, youthful, and a fresh representation of mood. Yellow, the color of sunshine is something that puts a smile on your face. Brands such as Sprint, McDonald’s & Ferrari that represent the speed and movement are well known for their yellow branding.It is related to cheerfulness, optimism, playfulness, joy, energy, and friendliness. Green can be associated either with nature and prosperity. Premium financial firms and lifestyle brands such as H&R Block, Land Rover, and Lacoste use Green in their branding.While lighter and brighter shades indicate growth and vitality, the richer and darker shades signify wealth. ![]() Pink is one color that has been stereo-typically associated with females. Although different colors can be perceived in different ways, the descriptive names of those colors aid in creating a particular impression on the minds of the customers.Why we prefer “sky blue” over “light blue” On the other hand, they also fancy palettes with a highly contrasting accent color Two studies were conducted on color combinations, one measured the aesthetic response and the other looking at consumer preferences, found that a large majority of consumers prefer color patterns with similar color hues.It’s important to note that one’s environment portrays a strong role in dictating color appropriateness for gender, which in turn can influence individual color choices.Victoria’s secret, Barbie and Mary-Kay, who are mainly bent towards the feminine target audience are big followers of pink branding as the color largely appeals to women.It is known to be a romantic, fun and a sentimental color. ![]() ![]() The importance of colors in branding cannot be overlooked as it plays a huge role in consumer behavior and preferences. Thus brands must first understand their product and choose a color that best fits the image of it. However, I feel too much critical thought must not be given to it because the reaction we might get from customers may be in contrast to our expectations because what colors mean are personal and subjective to people. ![]()
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