![]() ![]() To keep the customers coming into your store, one place to start is to see your store the way they do. ![]() Instead, they just mention it to their friends! (Or, post it on Yelp.) Then they vote with their wallets. Here are 25 items that studies have shown to be of importance to shoppers.įew of these are matters that shoppers would ever mention to you. Often without realizing it, shoppers are evaluating and rating every store they enter. Then, automate the scoring process! Click here to use The ROI's online STORE RATER! With our 25-item checklist as a guide, take an afternoon to walk your store as a customer, not a manager or owner. As a retailer, you need to be aware of the subconscious impressions your store makes. ![]() Look at your store through your customers' eyes While few customers will enter your store with a checklist and clipboard, all will form opinions the moment they step inside. That’s why it’s important to step back and look at your store from a shopper’s point of view. But even if you consider yourself a critical shopper, you may have a blind spot when it comes to evaluating your own store. Outcalt, CMC We’ve all shopped stores that have made such a bad first impression we’ve vowed they won’t have the opportunity to make a second. Now learn to evaluate your own!īy Patricia M. Rating Your Store from a Shopper’s PerspectiveĪs a customer, you already critique other retail stores. ![]()
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